Sandy Merritt

SBA T.H.R.I.V.E Coach


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Business Coach and Employee Engagement Advisor

Cohort Location(s): Louisville, KY


About Sandy

Sandy uses her experience as a business executive and business owner to support growing businesses. She has an extensive background in management, human resources, and systems design. In addition to being a Certified Business Coach, Sandy is a certified Employee Engagement Advisor, and she is certified in DISC and Motivators Assessments.

Sandy holds an MBA in Management and a BBA in Computer Systems from the University of Toledo. She has worked in manufacturing, consumer goods, and healthcare administration.

Whether a client is experiencing cash flow challenges, a supply chain snafu, complicated employee conflicts, or struggling to find time to spend with family during their biggest sales month, Sandy is committed to using her lessons learned as a two-time business owner and skills as a small business and executive coach to help small business owners in Kentuckiana navigate complex challenges and celebrate successes along the way.

My Top 3 Values as a Business Owner:


Take care of your people and they will take care of the business. Honesty and integrity are the only policy. I take ownership for my actions. Each person has their gifts and strengths. My job is to support and grow my people. I have to value them before they will add value to the company. The next two are closely linked. My team and my customers deserve integrity in my service and how I deliver it. My words and actions are my responsibility, so I take care in both.

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How do participants benefit from having you as their SBA T.H.R.I.V.E. Coach?


I help clients to set their priorities and goals, then work with them on strategies to achieve those goals. I am their cheerleader, accountability partner, and resource. As a coach I am compassionate and unyielding. Most business owners do not have anyone to fill these roles. My background in management, HR, systems design, and as a business owner give me the knowledge to truly benefit my clients.

My Experience in Coaching & Mentoring Entrepreneurs


I have been a certified business coach for three years, providing coaching in both group and one-to-one settings. I have worked with clients in a variety of industries including real estate, retail, professional services, and manufacturing. In addition to coaching individual business owners I have delivered multiple sessions of a 12 week class on Business Basics for new businesses. I regularly present workshops on sales and communication skills.

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Industry: Business Consulting and Services

We help Business Owners and Executives navigate the challenges that come with growth. From Financial Systems, to Sales Process Development, to Team Engagement and Leadership Development, we custom build every program to help you create the business/career of your dreams.

Our Mission is to improve the life of every business owner and executive we encounter, while providing our own team with an environment that enriches their lives as well. With a combined 20+ years of Business Coaching, let our team help you and your business reach heights you never dreamed possible.


Get in touch with Sandy:

502-916-1787