Tuesday P. Brooks

SBA T.H.R.I.V.E Coach


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Finance Manager I Entrepreneur I Agent of Change

Cohort Location(s): New York, NY | Syracuse, NY


About Tuesday

Tuesday P. Brooks, MBA is a business owner, educator, trusted tax & accounting advisor, and proud US veteran. Her role with a housing advocacy organization, boutique CPA tax firm, and private equity investment firm precipitated the launch of a financial management firm of her own in 2009. Her company, AJOY, is committed to improving profitability of micro and small business enterprises.

Tuesday’s vision is to be a catalyst for the growth of financially sound womxn-led companies that employ across the US. As such, she works tirelessly providing direction to aspiring entrepreneurs on how to start and grow. Her keen knowledge around accounting for small business makes bookkeeping, tax compliance, credit readiness, and cash flow management accessible to early-stage business owners and non-profit founders. She leverages her certification as a Profit First professional to consult with business owners who seek to implement Profit First principles in their business.

Tuesday has educated more than 3,500 aspiring entrepreneurs and has developed strong relationships with community-based organizations and government agencies that provide technical assistance to entrepreneurs and freelancers primarily through one-to-one coaching, workshops, and business curriculum development. Tuesday is a frequently sought panel presenter and workshop facilitator and has been honored multiple years as a Best For New York Changemaker. Tuesday is currently a mentor with MicroMentor.org and BE NYC Mentors programs and teaches financial literacy to young adults through school programs and internships at her firm. She sits on the board of several community-based organizations that promote arts or education. Tuesday is a Business Advisor for the Goldman Sachs One Million Black Women - OMBW: Black in Business program.

Tuesday holds a Master of Business Administration from Metropolitan College of New York in Media Management, Master of Arts degree from Teachers College, Columbia University, and a Bachelor of Arts degree from Binghamton University.

Her financial management firm, AJOY, specializes in ventures in media, sports, arts, entertainment, beauty, fashion, wellness, and professional services. AJOY is certified M/WBE, DBE, SBE, EBE, EDWOSB, and SDVOSB and provides technical assistance to business owners seeking to successfully attain certification for their company as well. AJOY is an official supplier to Intuit to provide Quickbooks Online training as part of the 1 Million Black Businesses Initiative powered by Operation Hope and Shopify.

Tuesday is a native New Yorker who enjoys boating, physical fitness, social dancing, and live music.

My Top 3 Values as a Business Owner:

My top three values are joy, integrity, and empathy .
These are demonstrated in my leadership both personally and as a business owner. The culture of AJOY is to express joy and accessibility to our clients. We are relatable to fellow business owners because we understand their needs and can lead with empathy. Honesty and integrity are key to working with the financial matters of all small business owners.

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How do participants benefit from having you as their SBA T.H.R.I.V.E. Coach?


I am a business owner, educator, trusted tax & accounting advisor, and proud US veteran. My role with a housing advocacy organization, boutique CPA tax firm, and private equity investment company precipitated the launch of my financial management firm. My vision is to foster exponential growth of financially-sound women-led companies across the US. As such, I work tirelessly providing direction to aspiring entrepreneurs on how to start and grow. My keen knowledge in the area of accounting for small business, makes bookkeeping, tax compliance, credit readiness and cash flow management, and strategy accessible to early and growth-stage business owners.

My Experience in Coaching & Mentoring Entrepreneurs


I have educated more than 3500 entrepreneurs, and have developed strong relationships with community-based organizations, educational institutions, and government agencies that provide technical assistance to businesses primarily through one-to-one coaching, workshops, and business curriculum development. I'm a frequently sought after panel presenter and workshop facilitator and have been honored multiple years as a Best For New York Changemaker. I am business coach for the Columbia University CU Grow procurement program, a mentor with MicroMentor.org, and for the inaugural BE NYC Mentor Program Currently I serve as business advisor for the Goldman Sachs Black in Business initiative.

My Top 3 Values as a Business Owner:

My top three values are joy, integrity, and empathy .
These are demonstrated in my leadership both personally and as a business owner. The culture of AJOY is to express joy and accessibility to our clients. We are relatable to fellow business owners because we understand their needs and can lead with empathy. Honesty and integrity are key to working with the financial matters of all small business owners.

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Ajoy Management


AJOY is a financial management firm disrupting the monotonous approach to small business practices and lifting the community with the power of joy. Our mission is to support good financial health for aspired entrepreneurs. Our vision is financially sound, women-led businesses that employ.

We’re not with that outdated, boring office vibe you’ve probably seen with other companies. No. We’re that dance party, lunch party, foot stompin’, head boppin’ kind of firm. Tuesday is probably one of the funniest accountants/advisors you’ve ever worked with. Here at AJOY, we’re dead serious about good financial health, and still, nothing can separate us from the power of joy.

Get in touch with Tuesday: