Towan Isom is Founder, President, and CEO of Isom Global Strategies (IGS), an award-winning strategic marketing, branding, digital advertising, and public relations firm in Washington, D.C. Since starting IGS in her basement in1998 Towan has generated over $22 million in annual revenue. She specializes in executive leadership in project implementation and management with primary expertise in marketing and communications, branding, and creative services.
IGS marketing and branding clients have included Nike, Comcast Xfinity, GlaxoSmithKline, the U.S. Marine Corps and Army, the U.S. Department of Commerce, and many other Fortune 500 companies and government agencies with a combined revenue in the billions. Towan is frequently invited to speak at events about marketing and branding (90 events thus far), and authored several papers on the subject, and others.
Industry: Public Relations and Communications Services
Isom Global Strategies (IGS) is an award-winning full-service strategic marketing and management firm based in downtown Washington, D.C. A woman-owned small business serving commercial, nonprofit, and government clients, IGS has a reputation for meeting project deadlines, providing excellent program services, containing budget costs, and maintaining open lines of communication and transparency with agency and key program stakeholders.
Participants will learn the foundations of marketing, from the 4 Ps to the differences between marketing and branding and traditional versus digital marketing. This module covers aspects of public relations, advertising, and how to conduct and apply market research properly. Participants will gain a deeper understanding of marketing avenues and how to utilize marketing platforms and systems.