Recruitment Plan
Recruitment Overview
Criteria for Potential Program Participants
Program Format
Participant’s Time Commitment
Target Demographics
Avatars
Target small business personas based on the top-performing participants of 2022
"I'm doing it tough at the moment but I really want my small business to grow."
Crissy Nolan
"I really want to grow my business, and I know I have a good idea – I just need the right type of support to keep me going."
Kelvin Williams
Value Proposition
What Participants Will Gain
On completion of this course, small business leaders will walk away with the following
Strategies and Practices
A comprehensive understanding of creative strategies and practices to accelerate their business growth.
Industry Knowledge
Coveted industry knowledge from a market-driven curriculum designed and delivered by small business experts.
New Skills and Support
Acquisition and retention of new skills supported by an intuitive learning platform, individual and team-based programming, and success coaching.
Powerful Network
A powerful professional network from building connections with a nationwide cohort of small business owners and leaders.
Growth Plan
A three-year strategic growth plan designed to help map out their business growth and leadership goals.
Certificate of Completion
A Certificate of Completion issued by the Office of Entrepreneurial Development at U.S. Small Business Administration.
IGS Recruitment & Outreach Plan
Objectives
Marketing Channels
Marketing Tactics
Social Media Marketing
Email Marketing
Email Outreach
LinkedIn Outreach
LinkedIn Advertising
Facebook Advertising
Press Releases & Media Outreach
Recruitment Process
Join the Waitlist Phase
Recruitment Phase
How You can Help Reach Potential Applicants
We appreciate your support in helping us recruit the right participants for this program. Thank you for your efforts in making this program a success.
Send Out Email Blasts
We would appreciate it if you could send out email blasts to your network, highlighting the program's key benefits and the application process. This would help to ensure that potential applicants in your network are aware of this opportunity.
Host Informational Webinars
We encourage you to host informational webinars to promote the program and answer any questions that potential applicants may have. By doing so, you can provide a more in-depth understanding of the program's benefits and the application process.
Reach Out to Local Communities & Organizations
We encourage you to reach out to local communities and organizations that serve small business owners. By doing so, you can help us identify potential program applicants who would benefit from the program.
Reach Out to Media Outlets
To maximize the reach of your recruitment efforts, you should also be getting in touch with local media outlets. This can include newspapers, radio stations, and television networks. By leveraging these outlets, you can reach a wider audience and generate more interest in the program.
Post on Social Media
We would appreciate it if you could use our marketing materials to post on your social channels. This would enable us to reach a broader audience, increasing the program's visibility and awareness.
Interview Phase
Applicant Selection Phase
Onboarding Phase
Recruitment Timeline
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